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JVSWorks® Outreach & Recruiting Manager

Program Description:
JVSWorks programs provide opportunity to individuals with barriers to employment to embark upon a career in a high growth/high demand business sector. JVSWorks programs all include technical training, case management, job placement support and job retention support.

Job Description and Duties:
As a member of the JVSWorks team (encompassing BankWork$®, HealthWorks® and ApartmentWorks® and pilot programs in development), the Outreach & Recruiting Manager will be primarily responsible for the marketing and promotion of the JVS Works programs as a means to maximize the number of qualified applicants enrolled in the programs. As the programs are designed to serve low- to moderate-income individuals and others facing barriers to employment, outreach will be primarily focused on the disadvantaged and underserved communities across Southern California.

The primary responsibility of the Outreach & Recruiting Manager is to achieve outcomes related to:

  • Number of applicants screened for the three JVSWorks programs; BankWork$, ApartmentWorks, HealthWorks and pilot programs in development
  • Number of qualified applicants invited to participate in program assessments
  • Number of participants enrolled in JVSWorks programs
  • Number of job fairs and community events canvassed
  • Frequency, number and quality of outreach efforts, including face to face encounters, with prospective referral resources
  • Frequency and effectiveness of use of social media to reach prospective applicants

Outcomes will be achieved by way of:

  • Provides leadership and works with staff to develop and maintain a high performance, and responsive marketing and recruiting function
  • Plans, organizes, supervises, and participates in providing administrative direction required for implementing and coordinating all aspects of a proactive student/participant recruitment program
  • Works collaboratively with the program function to present a unified approach to identify and enroll students into JVSWorks
  • Plans and participates in community outreach events and programs that result in student enrollment and retention
  • Establishes relationship building activities with external parties to identify students, promote academic programs and career pathways
  • Develops, implements and maintains comprehensive JVSWorks marketing and recruitment plans and budgets built on measurable performance benchmarks that increases enrollment
  • Develops and implements a printed and electronic social media strategy to maximize outreach and position JVSWorks for long-term enrollment growth
  • Contributes to the content development of newsletters and promotional and other collateral/materials that are distributed throughout the district, and externally as appropriate
  • Develops brand and messaging techniques to reach potential and existing students
  • Participates in committee processes and senior leadership meetings designed around student recruiting, enrollment and retention
  • Participates in public relations and community engagement activities where participant populations can be identified
  • Works closely with various departments to implement plans to secure ongoing media coverage of JVSWorks program news and events and in appropriate publications, including Spanish language media
  • Prepares and recommends marketing and outreach budgets and administers approved funding
  • May participate in sourcing and preparing grant funding proposals
  • Maintaining database(s) of target recipients of marketing and recruitment communications
  • Oversees tracking applicants through all steps of recruitment, assessment and enrollment processes, and referral of non-qualified applicants to other JVS programs and services, and/or lists of potential candidates for other JVS programs
  • Manages online application and registration process
  • Communicates compliance/non-compliance of applicant progress
  • Ensuring JVS website, recruitment flyers and promotional email accurately show application deadlines and program delivery dates
  • Quality assurance related to application processes and protocols
  • Liaises with other resources to refer unqualified candidates as appropriate
  • Manages applicant records and database for the generation of reports and provides research and analysis on marketing and recruitment activities
  • Supports outreach efforts to alumni and prospective ambassadors including advising and participating in the training and development of the ambassadors
  • Performs other related duties as assigned that support the objective of the position

Supervision:

  • Provide supervision to Intake Specialist(s)

Position Qualifications and Requirements:

  • Specialization in marketing to include public and media relations, communications, advertising, social media, and externally through community relations
  • Principles of research/data driven marketing campaign and project management
  • Ability to promote JVSWorks and workforce training in general
  • Knowledge of the principles of performance measurement
  • Sufficient math skills to perform financial calculations and statistical analysis using Excel
  • Write in a persuasive and professional manner, proofread and edit accurately, and compile presentation-quality communications.
  • Train and provide work direction to others
  • Work flexible hours as the job requires, including evenings and weekends
  • Must have reliable transportation for conveyance to locations around Southern California
  • Strong organizational skills; Ability to multi-task
  • Familiarity with the communities of greater Los Angeles, greater Long Beach, Orange County, San Bernardino County, and other parts of Southern California
  • Outgoing, solid public speaking experience, and strong customer service skills with ability to develop a rapport over the phone and in person
  • Professional appearance

Physical Requirements/Working Conditions:
Must be able to operate standard office equipment; will work in business, classroom and other various settings; frequently stands, walks, sits and climbs in performing duties in the office and at office site locations; Frequently lifts and carries up to 5 lbs., occasionally up to 25 lbs.; must have reliable transportation for conveyance to locations around Southern California; may be required to work some evenings and occasional weekend day.

Mental Demands:
While performing these duties, the incumbent is regularly required to use written and oral communication skills; read and interpret complex data, information and documents; analyze and solve complex problems; use math/mathematical reasoning; perform highly detailed work under changing, intensive deadlines, on multiple concurrent tasks; work with constant interruptions, and interact with program management, staff, participants, and others encountered in the course of work.

Education/Certification/Licensure:
Bachelor’s Degree preferred, with emphasis in marketing, communications, advertising, public relations, or equivalent; and a minimum of three years of progressive responsible experience in a marketing, advertising, campaign design, and project management environment, or a combination of education and experience. Valid driver’s license.

Please send your resume to HR@jvs-socal.org. Put on subject line: JVSWorks Outreach & Recruiting Manager.